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1
Six sigma for marketing processes : an overview for marketing executives, leaders, and managers /
by Creveling, Clyde M., 1956-
Upper Saddle River, N.J. : Prentice Hall, 2006

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2
Candy-coated marketing /
by Horgan, Sheena
Cork : NuBooks, 2012

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3
Return on engagement : content strategy and web design techniques for digital marketing /
by Frick, Tim, Eyler-Werve, Kate
New York : Focal Press, Taylor & Francis Group, 2014
Second edition. /

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4
You, Inc. : the art of selling yourself /
by Beckwith, Harry, 1949-
New York : Warner Business Books, 2007
1st ed.

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5
Implementing SugarCRM : introduce the leading open source CRM application into your small/mid-size business with this systematic, practical guide /
by Whitehead, Michael J. R.
Birmingham, U.K. : Packt Pub., 2006

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6
What is a 21st century brand? : new thinking from the next generation of agency leaders /
London : Philadelphia : Kogan Page, 2015

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7
Understanding markets and strategy : how to exploit markets for sustainable business growth /
by Morley, Malcolm
Philadelphia, PA : Kogan Page, 2014
1st edition.

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8
On purpose : delivering a branded customer experience people love /
by Smith, Shaun, Milligan, Andy
London ; Philadelphia : Kogan Page, 2015

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9
El plan de marketing en la pr�actica
by Sainz de Vicu�na Anc�in, Jos�e Mar�ia
Madrid : ESIC Editorial, 2018
22a. ed.

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10
Kapferer on luxury : how luxury brands can grow yet remain rare /
by Kapferer, Jean-No�el
London ; Philadelphia : Kogan Page, 2015

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11
Marketing : Eine prozess- und praxisorientierte Einf�uhrung.
by Runia, Peter
M�unchen : De Gruyter, 2012
3rd ed.

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12
Istir�at�ij�iy�at �sin�a�at al-tamayyuz : al-shakh�s�i - al-mu�assas�i /
by Arruda, William, 1961-, Dixson, Kirsten, 1968-
al-Q�ahirah : al-Majm�u�ah al-�Arab�iyah lil-Tadr�ib wa-al-Nashr, 2018
al-�Tab�ah al-�ul�a.

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13
Marketing nach strategischen Vorgaben gestalten : f�ur die praxisnahe Vorbereitung auf den "Gepr�ufter kaufm�annischen Fachwirt nach der Handwerksordung" /
by Stark, Heinz
Bad W�orishofen (Germany) : Holzmann Medien GmbH & Co. KG, 2017
1. Auflage.

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14
Ask for the order! /
by Flannery, Pearce
Cork : NuBooks, 2011

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15
Creativity and data marketing : a practical guide to data innovation /
by Wang, Becky
London : Kogan Page, 2017

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16
A Joosr Guide to ... Chaos Monkeys by Antonio Garc�ia Mart�inez : Obscene Fortune and Random Failure in Silicon Valley.
by Joosr
Hove : Joosr Ltd, 2016

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17
Kognitionspsychologische Wirkmechanismen von Werbung : Grundlagen, Methoden und ethische Beurteilung /
by P�ohlmann, Clemens
Hamburg : Diplomica Verlag, 2017

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18
al-Istikhd�am�at al-dal�al�iyah f�i �hamal�at al-tasw�iq al-ijtim�a��i wa-ta�th�iruh�a �al�a al-mutalaq�i /
by �Hamzah, Mayy Ibr�ah�im
Mi�sr al-Jad�idah, al-Q�ahirah : al-Maktab al-�Arab�i lil-Ma��arif, 2014
al-�Tab�ah al-�ul�a.

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19
Manual SEO : posicionamiento web en Google para un marketing m�as eficaz /
by Pedr�os Pi�n�on, Mar�ia, Arrabal, Gonzalo, Panzano, Jose
Madrid : Bubok Publishing S.L., 2013

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20
Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry /
by Benioff, Marc R., 1964-
San Francisco, CA : Jossey-Bass, 2009
1st ed.

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