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2
by Jaworski, Bernard J.
Cambridge, Mass. : Marketing Science Institute, 1992

Book
3
Princeton, NH : Films for the Humanities & Sciences, 1999

Unknown
4
by Reibstein, David J.
Cambridge, MA : Marketing Science Institute, 1987

Book
5
[Ann Arbor, Mich.] : Survey Research Center, Institute for Social Research, the University of Michigan, 1963

Book
6
by Bucklin, Randolph E.
Cambridge, Mass. : Marketing Science Institute, 1992

Book
7
Princeton, NJ : Films for the Humanities & Sciences, 1999

Unknown
8
by Berger, Ida Esther, 1954-
Cambridge, Mass. : Marketing Science Institute, 1994

Book
9
by Kamakura, Wagner A. (Wagner Antonio)
Cambridge, Mass. : Marketing Science Institute, 1991

Book
10
by Kirmani, Amna
Cambridge, Mass. : Marketing Science Institute, 1992

Book
11
Ithaca, New York : New Strategist, 2007
2nd ed.

Book
12
by Michaelson, Gerald A.
New York : W. Morrow, 1994
1st ed.

Book
13
New York : Alfred A. Knopf, 1973
First edition.

Book
14
Princeton, NJ : Films for the Humanities & Sciences, 1999

Unknown
15
by Keller, Kevin Lane, 1956-
Cambridge, Mass. : Marketing Science Institute, 1991

Book
16
by Foxall, G. R.
Basingstoke ; New York : Palgrave Macmillan, 2007

Book
17
by McCracken, Grant, 1951-
Bloomington : Indiana University Press, 2006

Book
18
by Schrank, Jeffrey
New York : Dell Pub. Co., 1977

Book
19
by Mogelonsky, Marcia K.
Ithaca, N.Y. : American Demographics, 1995

Book
20
by Derval, Diana
Berlin ; New York : Springer, 2010

Book