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1

The psychology of marketing : cross-cultural perspectives /

The psychology of marketing : cross-cultural perspectives /

Burlington, VT : Gower, 2010

Book

2

Social values and cross-cultural factors in consumer behavior /

Social values and cross-cultural factors in consumer behavior /

London : Henry Stewart Talks, 2014

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3

Creating images and the psychology of marketing communication /

Creating images and the psychology of marketing communication /

Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006

Book