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1
A new paradigm in marketing-- the service dominant logic : academia's reactions to the theory of Vargo and Lusch /
by Wei�enfels, Christina
Hamburg : Anchor Academic Publishing, 2015

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Book
2
Understanding marketing and financial information /
by Lindridge, Andrew
Milton Keynes : Open University, 2011
2nd ed.

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Book
3
Kayfa taj�alu al-sam�a� tam�tar �amal�a�? /
by Harding, Ford
al-Riy�a�d : Maktabat al-Shaqr�i, 2011

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4
Primal branding : create zealots for your brand, your company, and your future /
by Hanlon, Patrick
New York : Free Press, 2006

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Book
5
The marketing of evil : how radicals, elitists, and pseudo-experts sell us corruption disguised as freedom /
by Kupelian, David, 1949-
Washington, D.C. : WND Books, 2015

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Book
6
Careers as a marketing and public relations specialist /
by Harmon, Daniel E.
New York : Rosen Publishing, 2014
First edition.

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Book
7
Food supply chain management and logistics : from farm to fork /
by Dani, Samir
London ; Philadelphia : Kogan Page, 2015

Book
8
Emerging business online : global markets and the power of B2B internet marketing /
by Fawzy, Lara, 1981-
Upper Saddle River, N.J. : FT Press, 2011

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9
Predictive analytics, data mining and big data : myths, misconceptions and methods /
by Finlay, Steven, 1969-
Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014

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Book
10
Global Business Value Innovations Building Innovation Capabilities for Business Strategies /
Cham : Palgrave Pivot, 2018

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Electronic Book
11
Intercultural Service Encounters : Cross-cultural Interactions and Service Quality /
by Sharma, Piyush
Cham, Switzerland : Palgrave Macmillan, 2019

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Book
12
Digital darwinism : branding and business models in jeopardy /
by Kreutzer, Ralf, Land, Karl-Heinz
Heidelberg : Springer, 2014

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13
Retail marketing and sales performance : a definitive guide to optimizing service quality and sales effectiveness /
by Preuss, Christoph
Wiesbaden : Springer Gabler, 2014

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Thesis Book
14
The sustainable global marketplace : proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference /
Cham : Springer, 2014

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Book
15
New brand leadership : managing at the intersection of globalization, localization, and personalization /
by Light, Larry, Kiddon, Joan, 1949-
Old Tappan, New Jersey : Pearson Education, 2015

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16
Business process blueprinting : a method for customer-oriented business process modeling /
by Hewing, Michael
Wiesbaden : Springer Gabler, 2013

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Thesis Book
17
Strategic marketing market-oriented corporate and business unit planning /
by Tomczak, Torsten, Reinecke, Sven, Kuss, Alfred
Wiesbaden : Springer Gabler, 2018

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Electronic Book
18
Marketing, technology and customer commitment in the new economy : proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /
Cham : Springer, 2014

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Book
19
Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making /
by Rajagopal, 1957-
Cham, Switzerland : Palgrave Macmillan, 2019

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20
The strategy planning process : analyses, options, projects /
by Grünig, Rudolf, Kühn, Richard, 1939-
Berlin : Springer, 2018
Second edition.

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