Promotional strategy : managing the marketing communications process /

by Engel, James F.
Homewood, IL : Irwin, 1991
7th ed.

Promotional strategy : managing the marketing communications process /

by Engel, James F.
Burr Ridge, Ill. : Irwin, 1994
8th ed.

Promotional strategy : managing the marketing communications process /

by Engel, James F.
Homewood, Ill. : R.D. Irwin, 1987
6th ed.

Promotional strategy : managing the marketing communications process /

by Engel, James F.
Homewood, IL : Irwin, 1991
7th ed.

Promotional strategy : managing the marketing communications process /

by Engel, James F.
Homewood, Ill. : R. D. Irwin, 1979
4th ed.

Promotional strategy : managing the marketing communications process /

by Engel, James F.
Homewood, Ill. : R.D. Irwin, 1983
5th ed.