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1
America's greatest brands /
New York : America's Greatest Brands, 2000

Book
2
What is a 21st century brand? : new thinking from the next generation of agency leaders /
London : Philadelphia : Kogan Page, 2015

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Book
3
Designing brand identity : an essential guide for the entire branding team /
by Wheeler, Alina
Hoboken, New Jersey : John Wiley & Sons, Inc., 2018
Fifth edition.

Book
4
Differentiate or die : survival in our era of killer competition /
by Trout, Jack
New York : J. Wiley, 2000

Book
5
An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Thesis Book
6
Brand new justice : how brading places and products can help the developing world /
by Anholt, Simon
Amsterdam : Elsevier Butterworth Heinemann, 2005
Rev. ed.

Book
7
Branded /
Princeton, NJ : Films for the Humanities and Sciences, 2002

Unknown
8
The lovemarks effect : winning in the consumer revolution /
by Roberts, Kevin, 1949-
Brooklyn, NY : powerHouse Books, 2006
1st ed.

Book
9
Brand sense : sensory secrets behind the stuff we buy /
by Lindström, Martin, 1970-
London : Kogan Page, 2010
2nd ed.

Book
10
Secrets of the superbrands food: serving up superbrands /
New York : Films for the Humanities & Sciences, 2011

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Unknown
11
Children's paper premiums in American advertising (1890-1990s) /
by Rieger, Loretta Metzger
Atglen, Pa. : Schiffer Pub., 2000

Book
12
Designing brand identity : an essential guide for the whole branding team /
by Wheeler, Alina
Hoboken, N.J. : John Wiley & Sons, 2009
3rd ed.

Book
13
Secrets of the superbrands fashion: superbrand chic /
New York : Films for the Humanities & Sciences, 2011

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Unknown
14
The effects of brand name suggestiveness on advertising recall /
by Keller, Kevin Lane, 1956-
Cambridge, Mass. : Marketing Science Institute, 1997

Book
17
Student attitudes toward business and marketing institutions and practies /
by Ward, Scott
Cambridge, Mass. : Marketing Science Institute, 1972

Book
18
Branding USA.
New York : Graphis, 2006

Book
19
Designing brand identity : an essential guide for the whole branding team /
by Wheeler, Alina
Hoboken, New Jersey : John Wiley & Sons, Inc., 2018
Fifth edition.

Book
20
Cool brandleaders : an insight into Britain's coolest brands 2002 /
London : Superbrands Ltd., 2002

Book
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