Search Results

1

Children's paper premiums in American advertising (1890-1990s) /

by Rieger, Loretta Metzger
Atglen, Pa. : Schiffer Pub., 2000

Book

2

Marketing and marketing education: partners or parasites?

by Buzzell, Robert D. (Robert Dow), 1933-
Cambridge, Mass., Marketing Science Institute, 1972

Book

3

What works in fashion advertising : interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers /

by Winters, Peggy Fincher
New York : Retial Reporting Corp., 1996

Book

4

Youthnation : building remarkable brands in a youth-driven culture /

Hoboken, New Jersey : Wiley, 2015

Book

5

Designing brand identity : an essential guide for the whole branding team /

by Wheeler, Alina
Hoboken, N.J. : John Wiley & Sons, 2009
3rd ed.

Book

6

Measuring the effectiveness of consumer advertising : a case history /

by Friedman, Lawrence
Cambridge, Massachusetts : Marketing Science Institute, 1970

Book

7

Creative leaps : 10 lessons in effective advertising inspired at Saatchi & Saatchi /

by Newman, Michael
Chichester : Wiley, 2003

Book

8

Guidelines for selecting media for bank advertising : an update /

by March, Lawrence Edward
Chicago : Bank Marketing Association, 1978

Book

9

American corporate identity 2008 /

New York : Collins Design, 2007

Book

10

Promotional strategy : managing the marketing communications process /

by Engel, James F.
Homewood, IL : Irwin, 1991
7th ed.

Book

11

Communication arts magazine.

Palo Alto, Calif. : Coyne & Blanchard, 1983

Book

12

Subliminal seduction : ad media's manipulation of a not so innocent America /

by Key, Wilson Bryan, 1925-
New York, N.Y. : Signet, 1974

Book

13

To catch a mouse make a noise like a cheese / Lewis Kornfeld.

by Kornfeld, Lewis F.
Denton, Tex. : University of North Texas Press, 1991

Book

14

The 52nd annual awards competition : Art Directors Club of Philadelphia.

Philadelphia, Pa. : Art Directors Club of Philadelphia, 1988

Book

15

Forty years an advertising agent, 1865-1905 /

by Rowell, George Presbury
New York : Garland, 1985

Book

16

Distributed lag models of response to a communications mix /

by Montgomery, David Bruce
Cambridge, Mass. : Marketing Science Institute, 1970

Book

17

Advertising menswear : masculinity and fashion in th British media since 1945/

by Jobling, Paul author
London: New York: Bloomsbury, 2014

Book

18

Designers' self-promotion : how designers and design compaines attract attention to themselves /

New York : London : HBI ; Hi Marketing, 2002

Book

19

The media handbook : a complete guide to advertising media selection, planning, research, and buying /

by Katz, Helen E.
Mahwah, N.J. : L. Earlbaum Associates, 2007
3rd ed.

Book

20

Student attitudes toward business and marketing institutions and practies /

by Ward, Scott
Cambridge, Mass. : Marketing Science Institute, 1972

Book

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