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121

Advertising: mass communication in marketing

by Kirkpatrick, Charles A. (Charles Atkinson), 1908-1985
Boston, Houghton Mifflin 1964
2d ed.

Book

122

Advertising principles and problems,

by Dirksen, Charles J., Kroeger, Arthur, 1908-1998
Homewood, Ill., R.D. Irwin, 1964
Rev. ed.

Book

123

Advertising and marketing to young people.

by Gilbert, Eugène
Pleasantville, N. Y. : Printers' Ink Books, 1957

Book

124

Specialty advertising in marketing /

by Herpel, George L. (George Lloyd), 1921-
Homewood, Ill. : Dow Jones-Irwin, 1972

Book

125

Advertising procedure.

by Kleppner, Otto, 1899-
New York, Prentice-Hall, 1950
4th ed.

Book

126

The advertising man,

by Calkins, Earnest Elmo, 1868-1964
New York, C. Scriber's sons, 1922

Book

127

How to advertise and promote your retail store /

by Cassell, Dana K.
New York : American Management Associations, 1983

Book

128

Advertising procedure /

by Kleppner, Otto, 1899-1982
Englewood Cliffs, N.J. : Prentice-Hall, 1973
Sixth edition.

Book

129

Improving advertising budgeting : insights from the MAX Program of Managing Advertising Expenditures for Financial Performance : conference report of the MAX conference, November 1...

Cambridge, Mass. : Marketing Science Institute, 1999

Book

130

Advertising cost control handbook.

by Riso, Ovid
New York : Van Nostrand Reinhold Co., 1973

Book

131

Strategic advertising decisions : selected readings /

Columbus, Ohio : Grid, 1976

Book

132

Advertising media and markets /

by Duffy, Ben
New York : Prentice-Hall, inc., 1939

Book

133

The lost diary of a real mad man: tales of advertising & mental health /

by Foote, Emerson
[Chicago?] : The Copy Workshop, 2014

Book

134

Guerrilla marketing weapons : 100 affordable marketing methods for maximizing profits from your small business /

by Levinson, Jay Conrad
New York, N.Y. : Plume, 1990

Book

135

Strategy in advertising.

by Bogart, Leo
New York : Harcourt, Brace & World, 1967

Book

136

Writing an advertisement; a analysis of the methods and the mental processes that play a part in the writing of successful advertising,

by Hall, Samuel Roland, 1876-
Boston and New York, Houghton Mifflin Company, 1915

Book

137

Advertising's role in society /

St. Paul : West Pub. Co., 1974

Book

138

Current issues and research in advertising, 1978 /

Ann Arbor : Division of Research, Graduate School of Business Administration, University of Michigan, 1978

Book

139

Selling suffrage : consumer culture & votes for women /

by Finnegan, Margaret Mary, 1965-
New York : Columbia University Press, 1999

Book

140

The management of advertising /

by Simon, Julian Lincoln, 1932-1998
Englewood Cliffs, N.J. : Prentice-Hall, 1971

Book

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