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1
Dimensions of racism in advertising : from slavery to the twenty-first century /
New York, New York : Peter Lang, 2015

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2
Hotel marketing
by Jha, S. M.
Mumbai [India] : Himalaya Pub. House, 2010
Rev. ed.

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3
Ethnography at work
by Moeran, Brian, 1944-
New York : Berg, 2006

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4
All you need is a good idea! how to create marketing messages that actually get results /
by Heyman, Jay H., 1939-
Hoboken, N.J. : Wiley, 2008

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5
Guerilla marketing in 30 days workbook
by Levinson, Jay
[Irvine, Calif.] : Entrepreneur Press, 2006

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6
90 days to success marketing and advertising your small business /
by Hoxie, Mark
Boston, Mass. : Course Technology PTR, 2011

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7
Brand new brand thinking : brought to life by 11 experts who do /
London : Kogan Page, 2002

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Book
8
Guerrilla marketing remix
by Levinson, Jay Conrad
[Irvine, CA] : Entrepreneur Press, 2011

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9
Persuasive signs the semiotics of advertising /
by Beasley, Ron, 1945-
Berlin ; New York : Mouton de Gruyter, 2002

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10
Utopian images and narratives in advertising dreams for sale /
Lanham, Md. : Lexington Books, 2012

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11
Persuasive imagery a consumer response perspective /
Mahwah, N.J. : Lawrence Erlbaum Associates, 2003

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12
Underdog advertising proven principles to compete and win against the giants in any industry /
by Flowers, Paul W.
Dallas, Tex. : Brown Books, 2006

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13
Advertising account planning a practical guide /
by Kelley, Larry D., 1955-
Armonk, N.Y. : M.E. Sharpe, 2006

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14
Beyond advertising : creating value through all customer touchpoints /
by Wind, Yoram, Hays, Catharine, 1958-
Hoboken, New Jersey : Wiley, 2016

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Book
15
Global advertising in a cultural context
by Milenković, Mirjana
Hamburg : Diplomica Verlag, 2009

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16
How to get ideas
by Foster, Jack, 1930-
San Francisco : Berrett-Koehler Publishers, 2006
2nd ed.

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17
In search of the obvious the antidote for today's marketing mess /
by Trout, Jack
Hoboken, N.J. : John Wiley & Sons, 2008

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18
Breakthrough nonprofit branding seven principles for powering extraordinary results /
Hoboken, N.J. : Wiley, 2011

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19
A master class in brand planning the timeless works of Stephen King /
by King, Stephen, 1931-2006
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, 2007

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20
Smoke-filled rooms a postmortem on the tobacco deal /
by Viscusi, W. Kip
Chicago : University of Chicago Press, 2002

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Electronic Book
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