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1
The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /
by Newman, Bruce I.
Toronto, Ontario : Rotman-UTP Publishing, 2016

Book
2
Cómo se vende un candidato : un siglo de campañas políticas en la Argentina /
by Borrini, Alberto
Buenos Aires : Konrad-Adenauer-Stiftung : La Crujía Ediciones, 2003

Book
3
Air wars : television advertising and social media in election campaigns, 1952-2016 /
by West, Darrell M., 1954-
Thousand Oaks, California : SAGE/CQ Press, 2018
7 edition.

Book
4
A functional analysis of political television advertisements /
by Benoit, William L.
Lanham, Maryland : Lexington Books, 2014

Book
5
Political mischief : smear, sabotage, and reform in U.S. elections /
by Felknor, Bruce L.
New York : Praeger, 1992

Book
6
Do political campaigns matter? : campaign effects in elections and referendums /
London ; New York : Routledge, 2002

Book
7
Everything you think you know about politics-- and why you're wrong /
by Jamieson, Kathleen Hall
New York : Basic Books, 2000
First edition.

Book
8
Consumer democracy : the marketing of politics /
by Scammell, Margaret
New York : Cambridge University Press, 2014

Book
9
Politicheskai͡a reklama /
by Egorova-Gantman, E. V.
Moskva : Nikkolo M, 2002
2-e izd.

Book
10
Todo por los votos : la historia política reciente vista a través de recordadas piezas publicitarias /
by Pacheco, Carlos, 1964-, Onorato, Gustavo, 1969-
Montevideo, Uruguay : Ediciones B, 2019
Primera edición.

Book
11
Going dirty : the art of negative campaigning /
by Mark, David, 1973-
Lanham [Md.] : Rowman & Littlefield Publishers, 2006

Book
12
Political communication in Canada : meet the press and tweet the rest /
Vancouver : UBC Press, 2014

Book
13
Air wars : television advertising in election campaigns, 1952-1996 /
by West, Darrell M., 1954-
Washington, D.C. : Congressional Quarterly, 1997
2nd ed.

Book
14
Choices and changes : interest groups in the electoral process /
by Franz, Michael M., 1976-
Philadelphia : Temple University Press, 2008

Book
15
Political empiricism : communication strategies in state and regional elections /
by Whillock, Rita Kirk
New York : Praeger, 1991

Book
16
Taking aim at attack advertising : understanding the impact of negative campaigning in U.S. Senate races /
by Fridkin, Kim L., Kenney, Patrick J.
New York, NY, United States of America : Oxford University Press, 2019

Book
17
al-Ḥamalāt al-intikhābīyah ʻabra al-iʻlām al-jadīd /
by Basyūnī, Rāndah ʻĀshūr ʻAbd al-ʻAzīz
Miṣr al-Jadīdah, al-Qāhirah : al-Maktab al-ʻArabī lil-Maʻārif, 2017
al-Ṭabʻah al-ūlá.

Book
19
Mad men & bad men : what happened when British politics met advertising /
by Delaney, Sam
London : Faber & Faber, 2015

Book
20
Air wars : television advertising in election campaigns, 1952-2008 /
by West, Darrell M., 1954-
Washington, DC : CQ Press, 2010
5th ed.

Book
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