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1

Videostyle in presidential campaigns : style and content of televised political advertising /

by Kaid, Lynda Lee
Westport, Conn. : Praeger, 2001

Book

2

30-second politics : political advertising in the eighties /

by Kern, Montague, 1942-
New York : Praeger, 1989

Book

3

Videostyle in Senate campaigns /

by Nesbit, Dorothy Davidson, 1956-
Knoxville : University of Tennessee Press 1988
First edition

Book

4

New perspectives on political advertising /

Carbondale : Southern Illinois University Press, 1986

Book

5

Going negative : how attack ads shrink and polarize the electorate /

by Ansolabehere, Stephen
New York : Free Press, 1995

Book

6

Dirty politics : deception, distraction, and democracy /

by Jamieson, Kathleen Hall
New York : Oxford University Press, 1992

Book

7

Manipulation of the American voter : political campaign commercials /

by Johnson-Cartee, Karen S.
Westport, Conn. : Praeger, 1997

Book

8

The race to 270 : the Electoral College and the campaign strategies of 2000 and 2004 /

by Shaw, Daron R., 1966-
Chicago : University of Chicago Press, 2006

Book

9

Mudslingers : the top 25 negative political campaigns of all time : countdown from no. 25 to no. 1 /

by Swint, Kerwin C.
Westport, Conn. : Praeger, 2006

Book

10

The presidential campaign film : a critical history /

by Morreale, Joanne, 1956-
Westport, Conn. : Praeger, 1993

Book

11

Air wars : television advertising in election campaigns, 1952-2004 /

by West, Darrell M., 1954-
Washington, D.C. : CQ Press, 2005
4th ed.

Book

12

Attacking judges : how campaign advertising influences state supreme court elections /

by Hall, Melinda Gann
Stanford, California : Stanford Law Books, 2015

Book

13

Crowded airwaves : campaign advertising in elections /

Washington, D.C. : Brookings Institution Press, 2000

Book

14

Campaigning for hearts and minds : how emotional appeals in political ads work /

by Brader, Ted
Chicago : University of Chicago Press, 2006

Book

15

In defense of negativity : attack ads in presidential campaigns /

by Geer, John Gray
Chicago : University of Chicago Press, 2006

Book

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