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1

Videostyle in presidential campaigns : style and content of televised political advertising /

by Kaid, Lynda Lee
Westport, Conn. : Praeger, 2001

Book

2

30-second politics : political advertising in the eighties /

by Kern, Montague, 1942-
New York : Praeger, 1989

Book

3

New perspectives on political advertising /

Carbondale : Southern Illinois University Press, 1986

Book

4

Going negative : how attack ads shrink and polarize the electorate /

by Ansolabehere, Stephen
New York : Free Press, 1995

Book

5

Dirty politics : deception, distraction, and democracy /

by Jamieson, Kathleen Hall
New York : Oxford University Press, 1992

Book

6

Mass media and elections /

by Joslyn, Richard
Reading, Mass. : Addison-Wesley Pub. Co., 1984

Book

7

Air wars : television advertising in election campaigns, 1952-2000 /

by West, Darrell M., 1954-
Washington, D.C. : CQ Press, 2001
Third edition.

Book

8

Packaging the presidency : a history and criticism of presidential campaign advertising /

by Jamieson, Kathleen Hall
New York : Oxford University Press, 1984

Book

9

Manipulation of the American voter : political campaign commercials /

by Johnson-Cartee, Karen S.
Westport, Conn. : Praeger, 1997

Book

10

The presidential campaign film : a critical history /

by Morreale, Joanne, 1956-
Westport, Conn. : Praeger, 1993

Book

11

Crowded airwaves : campaign advertising in elections /

Washington, D.C. : Brookings Institution Press, 2000

Book

12

Campaigning for hearts and minds : how emotional appeals in political ads work /

by Brader, Ted
Chicago : University of Chicago Press, 2006

Book

13

Television and political advertising /

Hillsdale, N.J. : L. Erlbaum Associates, 1991

Book

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