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1
Launching new products in competitive markets
by Skinner, Richard N.
London, Associated Business Programmes 1974

Book
2
Concept testing : how to test new product ideas before you go to market /
by Schwartz, David, 1940-
New York, NY : American Management Association, 1987

Book
3
Meeting of the minds : creating the market-based enterprise /
by Barabba, Vincent P., 1934-
Boston, Mass. : Harvard Business School Press, 1995

Book
4
The fast path to corporate growth : leveraging knowledge and technologies to new market applications /
by Meyer, Marc H.
Oxford ; New York : Oxford University Press, 2007

Book
5
The Hummer and the Mini : navigating the contradictions of the new trend landscape /
by Waters, Robyn
New York : Portfolio, 2006

Book
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