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1
Global marketing management : changes, new challenges, and strategies /
by Lee, Kiefer
Oxford, U.K. : Oxford University Press, 2012
3rd ed.

Book
2
Mastering the rules of competitive strategy : a resource guide for managers /
by Paley, Norton
New York : Auerbach Publications, 2008

Book
3
Marketing planning : where strategy meets action /
by Sorger, Stephan
Boston : Pearson, 2012

Book
5
Market driven strategy : processes for creating value /
by Day, George S.
New York : London : Free Press ; Collier Macmillan, 1990

Book
6
The PIMS principles : linking strategy to performance /
by Buzzell, Robert D. (Robert Dow), 1933-
New York : London : Free Press ; Collier Macmillan, 1987

Book
7
Managing with dual strategies : mastering the present, preempting the future /
by Abell, Derek F., 1938-
New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1993

Book
8
Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution /
by Reece, Monique
Upper Saddle River, N.J. : FT Press, 2010

Book
9
Creating a successful marketing strategy for your small new business /
by Stasch, Stanley F.
Santa Barbara, Calif. : Praeger/ABC-CLIO, 2010

Book
10
Peripheral vision : detecting the weak signals that will make or break your company /
by Day, George S.
Boston, Mass. : Harvard Business School, 2006

Book
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