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2
Prove it before you promote it : how to take the guesswork out of marketing /
by Cuno, Steve, 1954-
Hoboken, N.J. : John Wiley & Sons, 2009

Book
3
Promotional strategy : managing the marketing communications process /
by Engel, James F.
Homewood, Ill. : R.D. Irwin, 1983
5th ed.

Book
4
Lessons from a chief marketing officer : what it takes to win in consumer marketing /
by Kirk, Bradford C.
New York : McGraw-Hill, 2003

Book
5
Advertising and sales promotion strategy /
by Tellis, Gerard J., 1950-
Reading, Mass. : Addison-Wesley, 1998

Book
6
Beyond disruption : changing the rules in the marketplace /
by Dru, Jean-Marie
New York : Wiley, 2002

Book
7
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business /
by Levinson, Jay Conrad
Boston : Houghton Mifflin, 2007
Fourth edition, Completely updated and expanded edition.

Book
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