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1
New perspectives on political advertising /
Carbondale : Southern Illinois University Press, 1986

Book
2
Politics on display : yard signs and the politicization of social spaces /
by Makse, Todd, Minkoff, Scott L., Sokhey, Anand Edward, 1981-
New York, NY : Oxford University Press, 2019

Book
3
Air wars : television advertising in election campaigns, 1952-2000 /
by West, Darrell M., 1954-
Washington, D.C. : CQ Press, 2001
Third edition.

Book
4
Packaging the presidency : a history and criticism of presidential campaign advertising /
by Jamieson, Kathleen Hall
New York : Oxford University Press, 1984

Book
5
Manipulation of the American voter : political campaign commercials /
by Johnson-Cartee, Karen S.
Westport, Conn. : Praeger, 1997

Book
6
The race to 270 : the Electoral College and the campaign strategies of 2000 and 2004 /
by Shaw, Daron R., 1966-
Chicago : University of Chicago Press, 2006

Book
7
Air wars : television advertising in election campaigns, 1952-2004 /
by West, Darrell M., 1954-
Washington, D.C. : CQ Press, 2005
4th ed.

Book
8
The persuasive power of campaign advertising /
by Ridout, Travis N., 1974-
Philadelphia : Temple University Press, 2011

Book
9
Campaigning for hearts and minds : how emotional appeals in political ads work /
by Brader, Ted
Chicago : University of Chicago Press, 2006

Book
10
Television and political advertising /
Hillsdale, N.J. : L. Erlbaum Associates, 1991

Book
11
In defense of negativity : attack ads in presidential campaigns /
by Geer, John Gray
Chicago : University of Chicago Press, 2006

Book
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