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1

Issues, images, symbols, and negative attacks in presidential campaign TV commercials from 1952 to 1988 /

by Lee, Kwan Youl
1991

Thesis Book

2

Political campaigns and political advertising : a media literacy guide /

by Baker, Frank W. (Educational consultant)
Santa Barbara, Calif. : Greenwood Press, 2009

Book

3

Everything you think you know about politics-- and why you're wrong /

by Jamieson, Kathleen Hall
New York : Basic Books, 2000
First edition.

Book

4

Going dirty : the art of negative campaigning /

by Mark, David, 1973-
Lanham [Md.] : Rowman & Littlefield Publishers, 2006

Book

5

Political empiricism : communication strategies in state and regional elections /

by Whillock, Rita Kirk
New York : Praeger, 1991

Book

6

New perspectives on political advertising /

Carbondale : Southern Illinois University Press, 1986

Book

7

Going negative : how attack ads shrink and polarize the electorate /

by Ansolabehere, Stephen
New York : Free Press, 1995

Book

8

The duping of the American voter : dishonesty and deception in presidential television advertising /

by Spero, Robert
New York : Lippincott & Crowell 1980
First edition

Book

9

Air wars : television advertising in election campaigns, 1952-2000 /

by West, Darrell M., 1954-
Washington, D.C. : CQ Press, 2001
Third edition.

Book

10

The race to 270 : the Electoral College and the campaign strategies of 2000 and 2004 /

by Shaw, Daron R., 1966-
Chicago : University of Chicago Press, 2006

Book

11

Mudslingers : the top 25 negative political campaigns of all time : countdown from no. 25 to no. 1 /

by Swint, Kerwin C.
Westport, Conn. : Praeger, 2006

Book

12

Pulp politics : how political advertising tells the stories of American politics /

by Richardson, Glenn W.
Lanham, Md. : Rowman & Littlefield, 2003

Book

13

Crowded airwaves : campaign advertising in elections /

Washington, D.C. : Brookings Institution Press, 2000

Book

14

In defense of negativity : attack ads in presidential campaigns /

by Geer, John Gray
Chicago : University of Chicago Press, 2006

Book

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