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1
Bowled over : big-time college football from the sixties to the BCS era /
by Oriard, Michael, 1948-
Chapel Hill : University of North Carolina Press, 2009

Book
2
The world's best books : taste, culture, and the Modern library /
by Satterfield, Jay, 1964-
Amherst : University of Massachusetts Press, 2002

Book
4
Writers on the market : consuming literature in early seventeenth-century Spain /
by Gilbert-Santamaría, Donald, 1966-
Lewisburg [Pa.] : Bucknell University Press, 2005

Book
5
Marketing Marianne : French propaganda in America, 1900-1940 /
by Young, Robert J., 1942-
New Brunswick, N.J. : Rutgers University Press, 2004

Book
6
New and improved : the story of mass marketing in America /
by Tedlow, Richard S.
New York : Basic Books, 1990

Book
7
The piano in America, 1890-1940 /
by Roell, Craig H.
Chapel Hill : University of North Carolina Press, 1989

Book
8
The rise of advertising in the United States : a history of innovation to 1960 /
by Applegate, Edd
Lanham : Scarecrow Press, 2012

Book
9
Landscape with figures : a history of art dealing in the United States /
by Goldstein, Malcolm
New York : Oxford University Press, 2000

Book
10
Great American brands : the success formulas that made them famous /
by Cleary, David Powers
New York : Fairchild Publications, 1981

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11
The temptation : Edgar Tolson and the genesis of twentieth-century folk art /
by Ardery, Julia S., 1953-
Chapel Hill : University of North Carolina Press, 1998

Book
12
The commercialization of American culture : new advertising, control, and democracy /
by McAllister, Matthew P.
Thousand Oaks : Sage Publications, 1996

Book
14
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers /
by Tomes, Nancy, 1952-
Chapel Hill : University of North Carolina Press, 2016

Book
15
Satisfaction guaranteed : the making of the American mass market /
by Strasser, Susan, 1948-
New York : Pantheon Books, 1989
1st ed.

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16
Empire of pain : the secret history of the Sackler dynasty /
by Keefe, Patrick Radden, 1976-
New York : Doubleday, 2021
First edition.

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17
American skin : pop culture, big business, and the end of white America /
by Wynter, Leon E.
New York : Crown Publishers, 2002
1st ed.

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18
Into--and out of--the Gap : a cautionary account of an American retailer /
by Nevaer, Louis E. V.
Westport, Conn. : Quorum Books, 2001

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19
Merchants and manufacturers; studies in the changing structure of nineteenth-century marketing
by Porter, Glenn, Livesay, Harold C.
Baltimore, Johns Hopkins Press 1971

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20
The conquest of cool : business culture, counterculture, and the rise of hip consumerism /
by Frank, Thomas, 1965-
Chicago : University of Chicago Press, 1997

Book
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