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1
Bowled over : big-time college football from the sixties to the BCS era /
by Oriard, Michael, 1948-
Chapel Hill : University of North Carolina Press, 2009

Book
2
The world's best books : taste, culture, and the Modern library /
by Satterfield, Jay, 1964-
Amherst : University of Massachusetts Press, 2002

Book
3
New and improved : the story of mass marketing in America /
by Tedlow, Richard S.
New York : Basic Books, 1990

Book
4
The conquest of cool : business culture, counterculture, and the rise of hip consumerism /
by Frank, Thomas, 1965-
Chicago : University of Chicago Press, 1997

Book
5
The rise of advertising in the United States : a history of innovation to 1960 /
by Applegate, Edd
Lanham : Scarecrow Press, 2012

Book
6
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers /
by Tomes, Nancy, 1952-
Chapel Hill : University of North Carolina Press, 2016

Book
7
American skin : pop culture, big business, and the end of white America /
by Wynter, Leon E.
New York : Crown Publishers, 2002
1st ed.

Book
8
Into--and out of--the Gap : a cautionary account of an American retailer /
by Nevaer, Louis E. V.
Westport, Conn. : Quorum Books, 2001

Book
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