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1
Creativity and data marketing : a practical guide to data innovation /
by Wang, Becky
London : Kogan Page, 2017

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2
Getting started with Salesforce Einstein analytics : a beginner's guide to building interactive dashboards /
by Yu, Johan
New York : Apress, 2019

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3
Big data marketing : engage your customers more effectively and drive value /
by Arthur, Lisa
Hoboken, New Jersey : John Wiley & Sons, Inc., 2014

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4
Learning Einstein Analytics : unlock critical insights with Salesforce Einstein Analytics /
by Chitalkar, Santosh Tukaram
Birmingham, UK : Packt Publishing, 2018

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5
Data-driven marketing content : a practical guide /
by Wilson, Lee
Bingley, UK : Emerald Publishing, 2019
First edition.

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