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1
Statesboro, Ga. : School of Business, Georgia Southern College, 1975
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2
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3
New York, NY : Gralla Publications, 1982
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4
Columbia, S.C. : Bureau of Business and Economic Research, School of Business Administration, 1954
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5
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6
East Lansing, MI :; Chicago :; Thousand Oaks, CA : Michigan State University Press,; American Marketing Association; Sage 1993
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