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Conference Proceeding
Institution:
Widener University
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University of Pennsylvania
Author:
Conference on Advertising and Consumer Psychology
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Format:
Conference Proceeding
Institution:
Widener University
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University of Pennsylvania
Author:
Conference on Advertising and Consumer Psychology
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Psychological processes and advertising effects : theory, research, and applications /
Hillsdale, N.J. : L. Erlbaum Associates, 1985
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Advertising exposure, memory, and choice /
Hillsdale, N.J. : L. Erlbaum, 1993
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Cognitive and affective responses to advertising /
Lexington, Mass. : Lexington Books, 1989
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Conference on Advertising and Consumer Psychology
Mitchell, Andrew A., 1939-
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