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1
Creativity in services marketing : what's new, what works, what's developing /
Chicago, IL : American Marketing Association, 1986

Conference Proceeding Book
3
Straight talk about attitude research /
Chicago, IL : American Marketing Assn., 1982

Conference Proceeding Book
4
Add value to your service : the key to success /
Chicago, Ill. : American Marketing Association, 1988

Conference Proceeding Book
5
Marketing of services : 1981 special educators' conference proceedings /
Chicago, Ill. : American Marketing Association, 1981

Conference Proceeding Book
6
Canadian marketing: problems and prospects.

Conference Proceeding Book
7
Effective leadership in action : health care's focus on accountability /
Chicago, IL : American Marketing Association, 1987

Conference Proceeding Book
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