Search Results

1

Measuring advertising effectiveness /

Mahwah, NJ : L. Erlbaum, 1996

Book

2

Advertising research : the Internet, consumer behavior, and strategy /

Chicago, Ill. : American Marketing Association, 2000

Book

3

Measurement of the differences in the perception of advertising by whites and Negroes through use of the semantic differential.

by Barban, Arnold Melvin, 1932-
1964

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.

Thesis Book

4

Sexy little numbers : how to grow your business using the data you already have /

by Maex, Dimitri
New York : Crown Business, 2012

Book

5

Using qualitative research in advertising : strategies, techniques, and applications /

Thousand Oaks, Calif : Sage Publications, 2002

Book

6

Main report: 1964 Politz magazine study; the audiences of eleven magazines, advertising page exposure of five magazines.

[n.p., Alfred Politz Media Studies, 1965

Book

7

Current developments in advertising... : proceedings of l973 national conference for university professors of advertising /

[New York : American Association of Advertising Agencies, 1973

Book

8

Current issues and research in advertising.

Serial

9

Where we are and where we're going in qualitative research : transcript proceedings : ARF Qualitative Research Workshop ; the Chicago Hilton, July 23, 1992.

New York : Advertising Research Foundation, 1992

Conference Proceeding Book

10

Technical and industrial advertising and marketing.

by Smith, Paul Ignatius Slee, 1905-
London, Business Publications 1963

Book

11

Media research on the leading edge : critical issues for the mid and late 1990s : transcript proceedings : ARF Fourth Annual Media Research Workshop, the Plaza Hotel, New York City...

New York : Advertising Research Foundation, 1992

Conference Proceeding Book

12

Different brains, different approaches : successful neuro advertising for male and female /

by Van Osch, Huub
The Netherlands : BIS Publishers, 2016

Book

13

Transcript proceedings /

Serial

14

Transcript proceedings : brand building research : the contribution of research to brand equity : a two-day Advertising Research Foundation Key Issues Workshop, the New York Hilton...

New York : Advertising Research Foundation, 1995

Conference Proceeding Book

15

Measuring the effectiveness of consumer advertising : a case history /

by Friedman, Lawrence
Cambridge, Massachusetts : Marketing Science Institute, 1970

Book

16

Distributed lag models of response to a communications mix /

by Montgomery, David Bruce
Cambridge, Mass. : Marketing Science Institute, 1970

Book

17

Calculating the reach and frequency of TV schedules : a theoretical approach /

by Friedman, Lawrence
Cambridge, Massachusetts : Marketing Science Institute, 1970

Book

18

A multivariate regression analysis of the responses of competing brands to advertising /

by Bass, Frank Myron
Cambridge, Mass. : Marketing Science Institute, 1971

Book

19

Spending advertising money : an introduction to media planning, media buying and the uses of media research /

by Broadbent, Simon
[London] : Brookfield, Vt. : Business Books ; Distributed exclusively in North America by Renouf/USA, 1979
3rd ed.

Book

20

The advertised mind : ground-breaking insights into how our brains respond to advertising /

by Du Plessis, Erik
London ; Sterling, Va. : Kogan Page, 2005

Book

Narrow Search