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1
Factors affecting information search for consumer durables /
by Baker, William E.
Cambridge, Mass. : Marketing Science Institute, 1992

Book
2
Shared marketing programs and the performance of different business strategies /
by Ruekert, Robert W.
Cambridge, Mass. : Marketing Science Institute, 1991

Book
3
Conceptualizing and testing a dynamic process model of service quality /
Cambridge, Mass. : Marketing Science Institute, 1992

Book
4
Measuring the effectiveness of consumer advertising : a case history /
by Friedman, Lawrence
Cambridge, Massachusetts : Marketing Science Institute, 1970

Book
5
Calculating the reach and frequency of TV schedules : a theoretical approach /
by Friedman, Lawrence
Cambridge, Massachusetts : Marketing Science Institute, 1970

Book
6
A multivariate regression analysis of the responses of competing brands to advertising /
by Bass, Frank Myron
Cambridge, Mass. : Marketing Science Institute, 1971

Book
7
Roles for research and models in improving new product development /
by Weinberg, Bruce D.
Cambridge, Mass. : Marketing Science Institute, 1990

Book
8
Measuring consumer perceptions of brand quality with scanner data : implications for brand equity /
by Kamakura, Wagner A. (Wagner Antonio)
Cambridge, Mass. : Marketing Science Institute, 1991

Book
9
Practitioners' conceptions of the advertising process : an initial look /
by Courtney, Alice E.
Cambridge, Mass. : Marketing Science Institute, 1970

Book
10
An Empirical examination of relationships in an extended service quality model /
by Parasuraman, A.
Cambridge, Mass. : Marketing Science Institute, 1990

Book
11
Paradoxes of technology : consumer cognizance, emotions, and coping strategies /
by Mick, David Glen
Cambridge, Mass. : Marketing Science Institute, 1998

Book
13
Developing a market orientation /
Thousand Oaks, Calif. : Sage Publications, 1999

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Book
14
Consumer satisfaction and dissatisfaction : perspectives and overview /
by Hunt, H. Keith
Cambridge, Mass. : Marketing Science Institute, 1977

Book
15
Using brain-wave measures to assess advertising effects /
by Olson, Jerry C.
Cambridge, Mass. : Marketing Science Institute, 1983

Book
16
Improving data quality in sample surveys : proceedings of Marketing Science Institute workshop, November 8, 1982 /
Cambridge, Mass. : Marketing Science Institute, 1983

Book
17
Research on sales promotion : collected papers /
Cambridge, Mass. : Marketing Science Institute, 1984

Book
18
Conceptualization and measurement of consumer satisfaction and dissatisfaction /
by Hunt, H. Keith
Cambridge, Mass. : Marketing Science Institute, 1977

Book
19
A conceptual model of service quality and its implications for future research /
by Parasuraman, A.
Cambridge, Mass. : Marketing Science Institute, 1984

Book
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