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1

Plan de comunicaci�on on y off en la pr�actica /

Madrid : ESIC Editorial, 2017
Primera edici�on.

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2

M�aketingu-ron /

by Niitsu, Shigeyuki, Sh�oji, Masato, 1971-
T�oky�o Kanda : Hakut�o Shob�o, 2017
Kaiteiban.

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3

The long tail /

by Anderson, Chris, 1961-
New York : Hyperion, 2008
Rev. and updated ed.

Book

4

Shinseihin kaihatsu senryaku : shijō gijutsu shanai no kabe o dō yaburu ka /

by Kōno, Toyohiro
Tōkyō : Daiyamondosha, 1987
Shohan.

Book

5

Technology market transactions : auctions, intermediaries and innovation /

by Tietze, Frank
Cheltenham, UK ; Northampton, MA, USA : Edward Elgar, 2012

Book

6

The early evolution of markets /

by Geroski, Paul
Oxford ; New York : Oxford University Press, 2003

Book

7

The age of engage : reinventing marketing for today's connected, collaborative, and hyperinteractive culture /

by Shiffman, Denise
Ladera Ranch, CA : Hunt Street Press, 2008

Book

8

The long tail : why the future of business is selling less of more /

by Anderson, Chris, 1961-
New York : Hyperion, 2006

Book

9

Warp-speed branding : the impact of technology on marketing /

by Winkler, Agnieszka
New York : Wiley, 1999

Book

10

Neue Weltmärkte und der Staat : staatliche Politik, technischer Fortschritt und internationale Arbeitsteilung /

by Hilpert, Ulrich, 1951-
Opladen : Westdeutscher Verlag, 1991

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11

Target 2000 : the rising tide of technomarketing. /

by Thissen, Carlene A. 1950-
Naples, FL : Retail Systems Consulting, 1998

Book

12

Technology entrepreneurship : bringing innovation to the marketplace /

by Evers, Natasha
Hampshire ; New York : Palgrave Macmillan, 2014

Book

13

Handbook of research on e-business standards and protocols : documents, data, and advanced web technologies /

Hershey PA : Business Science Reference, 2012

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14

Covid-19, technology and marketing : moving forward and the new normal /

Singapore : Palgrave Macmillan, 2021

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15

Marketing strategies for the new economy /

by Tvede, Lars, 1957-
Chichester, [England] ; New York : John Wiley, 2001

Book

16

How to make money with mobile marketing 2D codes : including QR codes, EZ codes, and Microsoft tags /

by Turner, Jamie, 1961-
Upper Saddle River, N.J. : FTPress, 2011

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17

Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era /

Cham, Switzerland : Springer, 2021

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18

The chasm companion : a fieldbook to Crossing the chasm and Inside the tornado /

by Wiefels, Paul
New York : HarperBusiness, 2002

Book

19

Twitter 101 : everything you need to know about Twitter marketing /

by Dugan, Lauren
Upper Saddle River, N.J. : FTPress, 2013

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20

The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty /

by Smith, Gerald E., 1953-
Old Tappan, New Jersey : Pearson Education, 2016

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