Search Results

1

Marketing strategy and uncertainty /

by Jagpal, Sharan, 1947-
New York : Oxford University Press, 1998

Book

2

How to develop a strategic marketing plan : a step by step guide /

by Paley, Norton
Boca Raton, Fl. ; London : St. Luice Press, 2000

Book

3

Decision points in developing new products /

by James, Robert W.
Washington : Small Business Administration, [Office of Management Information and Training] : for sale by the Supt. of Docs., U.S. Govt. Print. Off., 1976

Government Document Book

4

Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits /

by Clancy, Kevin J., 1942-
Hoboken, N.J. : John Wiley & Sons, 2007

Book

5

Marketing strategy /

Boston, MA : Harvard Business School Pub., 2002

Book

6

Power up your profits : 31 days to better selling /

by Waugh, Troy
Hoboken, N.J. : John Wiley & Sons, 2005
2nd ed.

Book

7

Market share and ROI : a peek at some unobserved variables /

by Ailawadi, Kusum L.
Cambridge, Mass. : Marketing Science Institute, 1993

Book

8

The adoption of marketing and sales automation : a model to explore benefits and risks, working paper /

by Moriarty, Rowland T.
Cambridge, Mass. : Marketing Science Institute, 1991

Book

9

Broadcast revenue management : pricing and inventory management in today's broadcast environment /

by Fox, Shane
Washington, D.C. : National Association of Broadcasters, 1997

Book

10

Decision models and descriptive models in marketing /

by Ehrenberg, A. S. C.
Cambridge, Mass. : Marketing Science Institute, 1976

Book

11

Shopper marketing : how to increase purchase decisions at the point of sale /

by Stahlberg, Markus
London ; Philadelphia : Kogan Page, 2010

Book

12

Cases in marketing management /

by Bernhardt, Kenneth L., 1944-
Burr Ridge, IL : Irwin, 1994
6th ed.

Book

13

Cases in marketing management /

by Bernhardt, Kenneth L., 1944-
Chicago : Irwin, 1997
7th ed.

Book

14

Um estudo empirico sobre estratégias de marketing em empresas da baixa participação no mercado /

by Schmidt, Angela
Barcelona, España : IESE, 1983

Book

15

El PIMS y la estrategia : una evaluación /

by Schmidt, Angela
Barcelona, España : IESE, 1983

Book

16

Decision theory analysis : useful tool for marketing management /

by Vatter, Paul
Cambridge, Mass. : Marketing Science Institute, 1971

Book

17

American Auto Inc. : case study of a false start in PDA /

by Bernhardt, Kenneth L.
Cambridge, Mass. : Marketing Science Institute, 1972

Book

18

Ford tractor division : development of a PDA project evaluation tool /

by Kinnear, Thomas C.
Cambridge, Mass. : Marketing Science Institute, 1972

Book

19

How consumers decide : feelings and the hidden mind /

Lake Zurich, IL : Learning Seed, 2007

Unknown

20

How to prepare a marketing plan : a guide to reaching the consumer market /

by Stapleton, John, 1938-
Aldershot, Hampshire, England ; Brookfield, Vt. : Gower, 1998
5th ed.

Book

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