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1
What is a 21st century brand? : new thinking from the next generation of agency leaders /
London : Philadelphia : Kogan Page, 2015

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Book
2
No logo /
by Klein, Naomi, 1970-
New York, NY : Picador, 2000

Book
3
Luxury brand management in digital and sustainable times : a new world of privilege /
by Chevalier, Michel, 1943-, Mazzalovo, Gerald
Hoboken : Wiley, 2020
Fourth Edition.

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Book
4
Beating low cost competition : how premium brands can respond to cut-price rivals /
by Ryans, Adrian B., 1945-
Chichester, England ; Hoboken : John Wiley & Sons, 2008

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5
Brand marketing : why we eat, drink, and wear brand names.
Lake Zurich, Ill. : Learning Seed, 2000

Unknown
6
Branding in Asia : the creation, development, and management of Asian brands for the global market /
by Temporal, Paul
Singapore ; New York : J. Wiley & Sons (Asia), 2000

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7
Differentiate or die : survival in our era of killer competition /
by Trout, Jack
New York : J. Wiley, 2000

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8
Buying into brand marketing shaping your perceptions /
Chicago, IL : Learning Seed, 2012

Unknown
9
Using dominance measures to evaluate brand extensions /
by Herr, Paul, 1956-
Cambridge, Mass. : Marketing Science Institute, 1993

Book
10
The brand glossary /
Basingstoke [England] ; New York : Interbrand/Palgrave Macmillan, 2007
First edition.

Book
11
Brand strategy.
by Murphy, John M., 1944-
Director Books in association with the Institute of Directors, 1990

Book
12
18 brand astras : using brand abilities as weapons for CRISP brand building /
by Kapoor, Jagdeep, 1960-
New Delhi ; Thousand Oaks, Calif. : Response Books, 2003

Book
13
Taiwan pin pai jing zheng li : Taiwan qi ye cong dai gong zou xiang zi chuang pin pai de ce lüe = Brand Taiwan /
by Hong, Shunqing
Taibei Shi : Tian xia za zhi gu fen you xian gong si, 2006
Di 1 ban.

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15
Marketing 2.0 : strategies for closer customer relationships /
by Corbae, Gerald, 1966-
New York : Springer, 2003

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16
Wôrd cräft : the art of turning little words into big business /
by Frankel, Alex
New York : Three Rivers Press, 2004
1st pbk. ed.

Book
17
A genie's wisdom : a fable of how a CEO leaned to be a marketing genius /
by Trout, Jack
Hoboken, N.J. : J. Wiley, 2003

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18
Fusionbranding : how to forge your brand for the future /
by Wreden, Nick
Atlanta, Ga., USA : Accountability Press, 2002

Book
19
Advertising and promotion : an integrated marketing communications approach /
by Hackley, Christopher E.
Los Angeles : SAGE, 2010
2nd ed.

Book
20
Advertising & the business of brands : an introduction to careers & concepts in advertising & marketing /
Chicago, IL : Copy Workshop, 2001
First edition.

Book
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