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1
The Organization of marketing activities of American manufacturers /
Cambridge, Mass. : Marketing Science Institute, 1991

Book
2
Analytic approaches to product and marketing planning : proceedings of workshop /
Cambridge, Mass. (14 Story St., Cambridge 02138) : MSI, 1979

Conference Proceeding Book
3
Shared marketing programs and the performance of different business strategies /
by Ruekert, Robert W.
Cambridge, Mass. : Marketing Science Institute, 1991

Book
4
The adoption of marketing and sales automation : a model to explore benefits and risks, working paper /
by Moriarty, Rowland T.
Cambridge, Mass. : Marketing Science Institute, 1991

Book
5
Game theory in marketing management : issues and applications /
by Di Benedetto, C. Anthony
Cambridge, Mass. : Marketing Science Institute, 1986

Book
7
Microsimulation evaluation of advertising budget strategies /
by Herniter, Jerome D.
Cambridge, Mass. : Marketing Science Institute, 1969

Book
8
Modeling marketing phenomena : a managerial perspective /
by Montgomery, David Bruce
Cambridge, Mass. : Marketing Science Institute, 1974

Book
9
Market orientation, performance, and the moderating influence of competitive environment /
by Slater, Stanley F.
Cambridge, Mass. : Marketing Science Institute, 1992

Book
10
Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis /
by Deshpande, Rohit
Cambridge, Mass. : Marketing Science Institute, 1992

Book
11
Learning about markets : commentary /
by Day, George S.
Cambridge, Mass. : Marketing Science Institute, 1991

Book
12
The voice of the customer /
by Griffin, Abbie
Cambridge, Mass. : Marketing Science Institute, 1992

Book
13
The changing role of marketing in the corporation : commentary /
by Webster, Frederick E.
Cambridge, Mass. : Marketing Science Institute, 1991

Book
14
Assessing marketing strategy performance /
by Moorman, Christine
Cambridge, Mass. : Marketing Science Institute, 2004

Book
15
Management experience with applications of multidimensiona scaling methods /
by Taylor, James Ronald
Cambridge, Mass. : Marketing Science Institute, 1970

Book
16
National account management : emerging insights/
by Shapiro, Benson P.
Cambridge, Mass. (14 Story St., Cambridge, Mass.) : Marketing Science Institute, 1982

Book
17
Managerial identification of competitors /
by Clark, Bruce H., 1958-
Cambridge, Mass. : Marketing Science Institute, 1998

Book
18
Marketing spending for new product introduction : entrant strategy and incumbent response /
by Shankar, Venkatesh, 1962-
Cambridge, Mass. : Marketing Science Institute, 1998

Book
19
Marketing's influence within the firm /
by Homburg, Christian, 1962-
Cambridge, Mass. : Marketing Science Institute, 1998

Book
20
The strategic marketing implications of consumerism /
by Diener, Betty
Cambridge, Mass. : Marketing Science Institute, 1974

Book
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