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1
The human brand : how we relate to people, products, and companies /
by Malone, Chris, 1969-
San Francisco : Jossey-Bass, 2013
First edition.

Book
2
Market devices /
Malden, MA : Blackwell Pub., 2007

Book
3
Birth of a salesman : the transformation of selling in America /
by Friedman, Walter A., 1962-
Cambridge, MA : Harvard University Press, 2004

Book
4
Marketing social change : changing behavior to promote health, social development, and the environment /
by Andreasen, Alan R., 1934-
San Francisco : Jossey-Bass, 1995
1st ed.

Book
5
Big brands, big trouble : lessons learned the hard way /
by Trout, Jack
New York : Wiley, 2001

Book
6
Inside the tornado : marketing strategies from Silicon Valley's cutting edge /
by Moore, Geoffrey A., 1946-
New York : HarperBusiness, 1995
1st ed.

Book
7
Marketing to the affluent /
by Stanley, Thomas J.
Homewood, Ill. : Dow Jones-Irwin, 1988

Book
8
Merchants and manufacturers; studies in the changing structure of nineteenth-century marketing
by Porter, Glenn, Livesay, Harold C.
Baltimore, Johns Hopkins Press 1971

Book
9
Nation of rebels : why counterculture became consumer culture /
by Heath, Joseph, 1967-, Potter, Andrew
New York : HarperBusiness 2004
First U.S. edition

Book
10
Empire of pain : the secret history of the Sackler dynasty /
by Keefe, Patrick Radden, 1976-
New York : Doubleday, 2021
First edition.

Book
11
Swift viewing : the popular life of subliminal influence /
by Acland, Charles R., 1963-
Durham : Duke University Press, 2012

Book
12
The affluent consumer : marketing and selling the luxury lifestyle /
by Michman, Ronald D.
Westport, Conn. : Praeger Publishers, 2006

Book
13
Category killers : the retail revolution and its impact on consumer culture /
by Spector, Robert, 1947-
Boston, Mass. : Harvard Business School Pub., 2005

Book
14
The consumer trap : big business marketing in American life /
by Dawson, Michael, 1965-
Urbana : University of Illinois Press, 2003

Book
15
How brands become icons : the principles of cultural branding /
by Holt, Douglas B.
Boston, Mass. : Harvard Business School Press, 2004

Book
16
Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole /
by Barber, Benjamin R., 1939-2017
New York : W.W. Norton & Co., 2007
1st ed.

Book
17
The daily you : how the new advertising industry is defining your identity and your world /
by Turow, Joseph
New Haven : Yale University Press, 2011

Book
18
Marketing management and the Indian economy.
Delhi, Vikas Publications 1970

Book
20
Readings in the history of American marketing; settlement to Civil War,
Homewood, Ill., R.D. Irwin, 1968

Book
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