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1
Marketing plans for service businesses a complete guide /
by McDonald, Malcolm
Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006
2nd ed.

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Electronic Book
2
Marketing plans for services a complete guide /
by McDonald, Malcolm
Chichester, U.K. : Wiley, 2011
3rd ed.

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Electronic Book
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