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Author:
American Psychological Association. Division of Consumer Psychology
Call Number:
H - Social Science
Institution:
Pennsylvania Western University
Suggested Topics:
Psychological aspects
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Author:
American Psychological Association. Division of Consumer Psychology
Call Number:
H - Social Science
Institution:
Pennsylvania Western University
Suggested Topics:
Psychological aspects
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Advertising
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Advertising and consumer psychology /
New York, N.Y. : Praeger, 1986
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Nonverbal communication in advertising /
Lexington, Mass. : Lexington Books, 1988
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Cognitive and affective responses to advertising /
Lexington, Mass. : Lexington Books, 1989
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American Psychological Association. Division of Consumer Psychology
Marketing Science Institute
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