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1
Creativity in services marketing : what's new, what works, what's developing /
Chicago, IL : American Marketing Association, 1986

Conference Proceeding Book
2
Marketing public transportation : policies, strategies, and research needs for the 1980's /
Chicago, Ill. : American Marketing Association, 1980

Book
3
The Services challenge : integrating for competitive advantage /
Chicago, Ill. : American Marketing Association, 1987

Book
4
Marketing theory and metatheory.
by Bartels, Robert, 1913-1989
Homewood, Ill., R.D. Irwin, 1970

Book
5
Marketing of services : 1981 special educators' conference proceedings /
Chicago, Ill. : American Marketing Association, 1981

Conference Proceeding Book
6
The Conserver society /
Chicago : American Marketing Association, 1979

Book
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