Understanding marketing : expert solutions to everyday challenges.
"This book will teach you to create a marketing orientation in your group or firm; understand and navigate the steps in the marketing process; and plan effective marketing programs, advertising campaigns, and sales promotions."--Jacket.
Corporate Author: | |
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Format: | Book |
Language: | English |
Published: |
Boston, Mass. :
Harvard Business Press,
[2010]
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Series: | Pocket mentor series.
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Subjects: |
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Villanova
Call Number: |
HF5415 .U264 2010eb |
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