Understanding marketing : expert solutions to everyday challenges.

"This book will teach you to create a marketing orientation in your group or firm; understand and navigate the steps in the marketing process; and plan effective marketing programs, advertising campaigns, and sales promotions."--Jacket.

Bibliographic Details
Corporate Author: Harward Business School Press collection
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business Press, [2010]
Series:Pocket mentor series.
Subjects:

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Villanova

Holdings details from Villanova
Call Number: HF5415 .U264 2010eb