Contextual Pricing: The Death of List Price and the New Market Reality /

A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS " Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from yo...

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Bibliographic Details
Main Authors: Docters, Robert (Author), Barzelay, Michael (Author), Hanson, John (Author), Nguyen, Cecilia (Author)
Format: Book
Language:English
Published: McGraw-Hill, 2011.
Edition:1st edition
Subjects:

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Lehigh

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Call Number: Electronic book