Contextual Pricing: The Death of List Price and the New Market Reality /
A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS " Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from yo...
Main Authors: | , , , |
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Format: | Book |
Language: | English |
Published: |
McGraw-Hill,
2011.
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Edition: | 1st edition |
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Lehigh
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Electronic book |
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