Advertising: creative communication with consumers.

Bibliographic Details
Main Author: Hepner, Harry Walker, 1893-1984.
Format: Book
Language:English
Published: New York, McGraw-Hill [1964]
Edition:4th ed.
Subjects:
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300 |a viii, 692 p.  |b illus., facsims., map, ports.  |c 25 cm. 
500 |a First ed. published in 1941 under title: Effective advertising. 
504 |a Includes bibliographies. 
650 0 |a Advertising. 
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