APA Citation

Hepner, H. W. (1964). Advertising: Creative communication with consumers (4th ed.). New York: McGraw-Hill.

Chicago Style Citation

Hepner, Harry Walker. Advertising: Creative Communication With Consumers. 4th ed. New York: McGraw-Hill, 1964.

MLA Citation

Hepner, Harry Walker. Advertising: Creative Communication With Consumers. 4th ed. New York: McGraw-Hill, 1964.

Warning: These citations may not always be 100% accurate.