The one to one future : building relationships one customer at a time /

Bibliographic Details
Main Author:	Peppers, Don
Other Authors:	Rogers, Martha, Ph.D
Format:	Book
Language:	English
Published:	New York : Currency Doubleday, 1997, c1996.
Subjects:	Market segmentation. Sales promotion. Consumers' preferences. Customer relations.

Holdings details from Gannon
Call Number:	HF5415.127 .P47 1997

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