Strategies for services marketing the intangible /
Discusses strategies for the marketing of services and strategies that can improve overall customer satisfaction.
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| Corporate Authors: | , , |
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| Other Authors: | , |
| Format: | Video DVD |
| Language: | English |
| Published: |
New York : Olathe, Kan. :
Insight Media ; Distributed by ACT,
c2005.
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| Series: | Introduction to marketing, competing in the 21st century.
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| Subjects: |