Chaotics : the business of managing and marketing in the age of turbulence /

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today?s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance,...

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Caslione, John A.
Format: Book
Language:English
Published: New York : American Management Association, [2009]
Edition:1st ed.
Subjects:

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Lehigh

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Call Number: Electronic book