The best digital marketing campaigns in the world II : mastering the art of customer engagement /

The best digital marketing campaigns in the world II : mastering the art of customer engagement /

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"With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consume...

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Detalhes bibliográficos
Autor principal: Ryan, Damian
Formato: Livro
Idioma:English
Publicado em: Philadelphia : Kogan Page, 2014.
Edição:2nd ed.
Assuntos:
Internet marketing > Case studies.
Advertising campaigns > Case studies.
Social media.
Marketing > Management.
Social Media
Marketing sur Internet > Études de cas.
Campagnes publicitaires > Études de cas.
Médias sociaux.
Marketing > Gestion.
social media.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Advertising & Promotion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Advertising campaigns.
Internet marketing.
Case studies.

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Área/Cota: Electronic book

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