American sports in an age of consumption : how commercialization is changing the game /

American sports in an age of consumption : how commercialization is changing the game /

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"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and colle...

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Bibliographic Details
Main Author: Hillman, Cory, 1978- (Author)
Format: Book
Language:English
Published: Jefferson, North Carolina : McFarland & Compny, Inc., Publishers, [2016]
Subjects:
Commercialism in sports > United States.
Sports > United States > Marketing.
Sports > Economic aspects > United States.
Corporate sponsorship > United States.
Sports > Aspect économique > États-Unis.
Parrainage publicitaire > États-Unis.
Commercialism in sports.
Corporate sponsorship.
Sports > Economic aspects.
Sports > Marketing.
United States.

NYU

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Call Number: GV583 .H55 2016

Bryn Mawr

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Carnegie Mellon

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Penn State

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University of Pennsylvania

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West Virgina University

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