Marketing in developing countries /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York :
Routledge,
2015.
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| Series: | Routledge library editions. Marketing.
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| Subjects: |
Table of Contents:
- 1. Introduction : marketing in developing countries / G.S. Kindra
- 2. Marketing in less developed countries : its nature and prospects / Nikhilesh Dholakia
- 3. Is marketing the catalyst in the economic development process? / Hamid Etemad
- 4. Missing links : marketing and the newer theories of development / Nikhilesh Dholakia and Ruby Roy Dholakia
- 5. Marketing problems in LDCs : the case of Egypt / Essam Mahmoud and Gillian Rice
- 6. Economic and market environment : the case of Hong Kong / C.L. Hung
- 7. African marketing : the next frontier / Françoise Simon-Miller
- 8. Models-of-man approach to family planning / Ruby Roy Dholakia
- 9. The public sector and the marketing of birth control in LDCs / G.S. Kindra, Ruby Roy Dholakia and Prem Pangotra
- 10. The marketing-education task in third world countries / Christopher A. Ross and Ronald McTavish
- 11. Market imperfections and organizational structure : the LDC perspective / Jan J. Jorgensen, Taieb Hatsi and Moses N. Kiggundu
- 12. A generalized model of comparative marketing : formal development, methodological implications and examples / Hamid Etemad
- 13. State enterprises : a marketing perspective / Durairaj Maheswaran
- 14. Marketing-research techniques and approaches for LDCs / Erdener Kaynak.