Business-to-business marketing 2018-2019 /

"Business-to-Business Marketing 2018-2019 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and endusers, and analyses of trends in the B2B marketplace. Topics include analytics, B2Bmedia advertising, B2B e-commerce, behavioral mark...

Täydet tiedot

Bibliografiset tiedot
Päätekijät: Miller, Richard K. (Richard Kendall), 1946- (Tekijä), Washington, Kelli D. (Tekijä)
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Miramar, FL : Richard K. Miller & Associates, [2018]
Painos:3rd edition.
Sarja:RKMA market research handbook series.
Aiheet:

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Lehigh

Saatavuus: Lehigh
Hyllypaikka: Electronic book

Villanova

Saatavuus: Villanova
Hyllypaikka: HF5415.1263 .M56 2018