Business-to-business marketing 2018-2019 /

"Business-to-Business Marketing 2018-2019 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and endusers, and analyses of trends in the B2B marketplace. Topics include analytics, B2Bmedia advertising, B2B e-commerce, behavioral mark...

Fuld beskrivelse

Bibliografiske detaljer
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: Bog
Sprog:English
Udgivet: Miramar, FL : Richard K. Miller & Associates, [2018]
Udgivelse:3rd edition.
Serier:RKMA market research handbook series.
Fag:

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Lehigh

Detaljer om beholdninger fra Lehigh
Klassifikationsnummer: Electronic book

Villanova

Detaljer om beholdninger fra Villanova
Klassifikationsnummer: HF5415.1263 .M56 2018