Marketing in transition : scarcity, globalism, & sustainability : proceedings of the 2009 World Marketing Congress /
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. Thi...
| Corporate Authors: | , , |
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| Other Authors: | |
| Format: | Conference Proceeding Book |
| Language: | English |
| Published: |
Cham :
Springer,
2015.
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| Series: | Developments in marketing science: proceedings of the Academy of Marketing Science.
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| Subjects: |
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