Marketing, rhetoric and control : the magical foundations of marketing theory /
Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing's value in the mode...
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| Format: | Book |
| Language: | English |
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New York, NY :
Routledge,
2018.
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| Series: | Routledge studies in marketing.
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Villanova
| Call Number: |
HF5415 |
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