Brand management /
This e-book on Brand Management presents papers from two branding events in 2006; both the Thought Leaders International Conference on Brand Management, and The 2nd Academy of Marketing International Brand and Corporate Reputation Special Interest Group Colloquium. The papers aim to provoke new idea...
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| Format: | Book |
| Language: | English |
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Bradford :
Emerald,
2008.
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| Series: | European journal of marketing ;
v. 42, no. 5/6. |
| Subjects: |
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Lehigh
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Electronic book |
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