Sales strategies : negotiating and winning corporate deals /
With a foreword by John Botten, Commercial Director of IBM United Kingdom Ltd. Based on over 30 years' experience of corporate sales within blue-chip companies, this book looks at the strategy of corporate sales. It examines sales as a key part of business development and corporate strategy, fo...
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Bibliographic Details
Main Author: |
Newby, Chris, 1947- |
Format: | Book
|
Language: | English |
Published: |
London ; Dover, N.H. :
Kogan Page,
[1998]
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Subjects: | |