Customer-centric marketing : building relationships and creating advocates in the age of the consumer /

Customer-centric marketing : building relationships and creating advocates in the age of the consumer /

"Customer-Centric Marketing examines the complex forces influencing the rise of the empowered and demanding customers, and outlines how marketers can use these forces to connect with them. It breaks down how the new purchasing journey has created a whole new set of customer touchpoints with uni...

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Bibliographic Details
Main Author: Cundari, Aldo
Format: Book
Language:English
Published: Hoboken, New Jersey : Wiley, 2015.
Subjects:
Relationship marketing.
Customer relations.
Marketing > Management.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Consumer Behavior.
BUSINESS & ECONOMICS > Customer Relations.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.

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Lehigh

Holdings details from Lehigh
Call Number: Electronic book

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